P2
A) PRODUCT ANALYSIS
B) CAMPAIGN SCHEDULE:
Campaign Schedule Containing Launch Dates:
When: We will launch our advertisement campaign on the 30th November 2019, during the ECS Season finals, a massively popular Esports tournament for CS:GO (one of the biggest Esports markets). This would be a perfect place to reach our target audience of teen/young adult gamers as they make up a large chunk of CS:GO's player base.
Where: Along side the launch at the ECS finals, the advert will be advertised through social media and video streaming sites such as Twitter, Youtube and Twitch. We also want to promote our advert through Ginx TV, an Esports focused TV channel available in over 50 countries. ESPN would also be a good space to advertise, as it is one of the largest American sports networks and it broadcasts competitive Esports leagues. We'd want to advertise later in the day during and after watershed. This is because our demographic of teen/young adult males will most likely watch shows around this time after coming home from college or work.
C) RELEVANT LEGAL/ETHICAL ISSUES
M2)
i)
Our print ad will be bright and colourful helping it stand out. We will put a tub of G-Fuel in the centre of the poster, with blue flame and lighting effects behind the tub. it will be accompanied by our tagline 'Fuel The Fun' at the bottom. Our aim is to make G-Fuel look energising and exciting, which we will also represent in the print-based ad by making it saturated and colourful.
ii)
- The location we are using is a member of the group's house. This means that the parent/s will have to fill in a release form, letting us use the location to shoot.
- We are going to be using a member of our group as the advert's lead. He will also have to fill in a talent release form.
B) CAMPAIGN SCHEDULE:
Campaign Schedule Containing Launch Dates:
When: We will launch our advertisement campaign on the 30th November 2019, during the ECS Season finals, a massively popular Esports tournament for CS:GO (one of the biggest Esports markets). This would be a perfect place to reach our target audience of teen/young adult gamers as they make up a large chunk of CS:GO's player base.
Where: Along side the launch at the ECS finals, the advert will be advertised through social media and video streaming sites such as Twitter, Youtube and Twitch. We also want to promote our advert through Ginx TV, an Esports focused TV channel available in over 50 countries. ESPN would also be a good space to advertise, as it is one of the largest American sports networks and it broadcasts competitive Esports leagues. We'd want to advertise later in the day during and after watershed. This is because our demographic of teen/young adult males will most likely watch shows around this time after coming home from college or work.
C) RELEVANT LEGAL/ETHICAL ISSUES
M2)
i)
Our print ad will be bright and colourful helping it stand out. We will put a tub of G-Fuel in the centre of the poster, with blue flame and lighting effects behind the tub. it will be accompanied by our tagline 'Fuel The Fun' at the bottom. Our aim is to make G-Fuel look energising and exciting, which we will also represent in the print-based ad by making it saturated and colourful.
ii)
- The location we are using is a member of the group's house. This means that the parent/s will have to fill in a release form, letting us use the location to shoot.
- We are going to be using a member of our group as the advert's lead. He will also have to fill in a talent release form.
The campaign schedule may be affected, because the FCC, the FTC and the ASA will have to check that the advert is suitable to be broadcasted and making sure that their is no violence, bad language or drug use. So adverts like this will only ever be shown after the watershed, which could limit our advert in terms of how many people may see it or where it gets broadcasted to. However, our advert doesn't show a any inappropriate scenes. Meaning that our advert can be broadcasted throughout the day, which would benefit the number of people who find our advert and the wide ranges of audiences that may be interested. The brand G-Fuel itself is a caffeinated drink, and could be seen as promoting drug use. But we strongly believe that the drink is safe if you oblige by the instructions on the packet/tub and our main aim is for it to boost your energy and performance. Giving the effect very similar to coffee/tea or any other caffeinated drinks.
campaign schedule needs properly looking at and laying out, with info about the print ads too
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