Ad campaigns

Cadburys 'Eyebrow Dance' Advert - https://www.youtube.com/watch?v=g0uWBog2Oi8

1) Cadbury Chocolate

2) Two kids are being filmed (by cadburys). Then the director walks off set, signifying that the recording is about to begin. Then they start moving their eyebrows in sync with the music.

3) The advert is interesting due to the fast paced eyebrow movement. To move your eyebrows is difficult enough. However, at the pace of how the children are doing it shows that the chocolate is the best of its product.

4) The campaigns message is to show that talent can be completed by eating cadburys chocolate.

Airwaves Advert - https://www.youtube.com/watch?v=dM-SF2S5U2U

1) Airwaves chewing gum

2) The advert starts with a girl in a field about to eat a piece of airwaves chewing gum, as she eats the gum she becomes more energised to play the instrument she is playing. Then it shows several other people who go through the same feeling.

3) The advert is interesting as it shows people go from bored and tired to excited and wide awake once they eat the chewing gum.

4) The campaigns message is that this product is the best (chewing gum), as this is what you can accomplish and achieve with airwaves chewing gum.

Airheads Subway Advert - https://www.youtube.com/watch?v=9OwXc6NSpV8

1) Airheads sweets

2) A group of friends step into a tube from the subway. One of them offers the others an airhead. As soon as they put the airheads in their mouth, they begin to float while their heads go huge.

3) I find that because the product is called 'airheads' and their heads start to float becoming light is interesting.

4) The message is that people can float, as if there is no gravity once eating airheads.





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