P1
Advert: https://www.youtube.com/watch?v=cVEemOmHw9Y
a) aims and objectives
To create an ad campaign which seems professional by keeping it atmospheric throughout the whole advert.
c) representation
The people in the advert are represented as happy and positive as they have the iPhone 11. The guy presenting the advert throughout the advert sounds professional and knows what he's talking about. This may make people want to get the phone due to how the advert is represented.
d) campaign message
The adverts message is to show that this product you are seeing on the screen is not only the best product out there, but its also the latest phone. This may encourage the viewer to buy the product as its in the trend and it may last them longer then the older phones.
e) audio-visual advertisements used in the campaign
At the beginning of the advert, you get a glimpse of what the phone looks like, but then a guy explains how the phone is made and why its so unique to all the other phones out there whilst cinematic's of the phone are being showed to keep the viewer engaged. This is shown by experiments used to make it stronger, and tools used to show that it has upgraded. After this, the guy talks about whats different about the phone, the specs on the phone, and additional information to make the phone look appealing.
f) relevant legal and ethical issues
Legal:
- The music in the advert.
- Location release forms
- Release forms signed by people in the advert.
h) method
The method used to carry out the campaign of the advert is through informational advertising. This is because the advert for the iPhone 11 pro is showcasing the new additions to the phone and why it is better than the previous iPhone's and all other phones out there. Another method used for the advert is through billboard's, on buses and bus stop posters and through social media advertising (twitter, instagram, snapchat, etc)
Merit Task
A) Both audio-visual and print advertisement use the same logo, which is the apple logo. Which helps people understand that its the same product whenever they see the campaign. The print advertisement usually includes the new to be released phone showcasing two different angles and the apple logo underneath, so that it sticks into your head and you know its made from apple. For example 'Introducing iPhone 11' with the apple logo right underneath. The layout for the print is always the same size, colour and text, which helps encourage their target audience to be persuaded into buying the product or taking a deeper look into what they are seeing. This overall print is effective due to the simplicity, because more people will find that its not complicated to understand, but also it means that their isn't too much to give away, even after it looks professional. However, the audio-visual gives a more into depth idea, in comparison to the print advertisement. The audio-visual shows a montage of the product, a description voice over and the review of the product, which as a whole is better.
B & C) 'Introducing iPhone'. The apple iPhone adverts contain the same ending and a similar beginning. The narrative of the ad campaign is always very similar, the intro has a quick 30 seconds - 1 minute montage of the new product (phone in this case). Then the audio-visual shows the phone being used, with multiple people using any new additions to the phone and why its the better product to get. It also ends with the same words of 'Introducing iPhone....' in this case its 'Introducing iPhone 11 Pro'. This makes the ad campaign look professional and well made, due to the clean looking product and the narrative of the advert, making it encouraging to buy the phone. The colour of the product is most likely the same every time: Black, Grey, White, etc. The print-advertisement gives people an impression of what they are getting before watching the advert, but also people may see the print-advertisements after the audio-visual and understand it. Therefore, neither reinforce each-other as they can both give a similar impression of the product. But, overall I prefer the the audio-visual advertisement because it keeps me engaged and its more appealing than the print version, as it explains more about the phone (the product) itself.
a) aims and objectives
To create an ad campaign which seems professional by keeping it atmospheric throughout the whole advert.
b) target audience
The target audience for this advert has no specific age range due to the fact of the advert being based on a phone. However it is mostly aimed towards a younger audience as any new phones are more exciting for teenagers or young adults. Their is also no specific gender for this advert as there is nothing showing that its more for males then females or females for males.
The target audience for this advert has no specific age range due to the fact of the advert being based on a phone. However it is mostly aimed towards a younger audience as any new phones are more exciting for teenagers or young adults. Their is also no specific gender for this advert as there is nothing showing that its more for males then females or females for males.
c) representation
The people in the advert are represented as happy and positive as they have the iPhone 11. The guy presenting the advert throughout the advert sounds professional and knows what he's talking about. This may make people want to get the phone due to how the advert is represented.
d) campaign message
The adverts message is to show that this product you are seeing on the screen is not only the best product out there, but its also the latest phone. This may encourage the viewer to buy the product as its in the trend and it may last them longer then the older phones.
e) audio-visual advertisements used in the campaign
At the beginning of the advert, you get a glimpse of what the phone looks like, but then a guy explains how the phone is made and why its so unique to all the other phones out there whilst cinematic's of the phone are being showed to keep the viewer engaged. This is shown by experiments used to make it stronger, and tools used to show that it has upgraded. After this, the guy talks about whats different about the phone, the specs on the phone, and additional information to make the phone look appealing.
f) relevant legal and ethical issues
Legal:
- The music in the advert.
- Location release forms
- Release forms signed by people in the advert.
g) regulatory bodies
The advert is suitable for anyone, as its not aimed at anyone specifically. Their are no inappropriate scenes in the advert, its just a showcase of the phone's capabilities and how the presenter is describing and explaining the phone as a whole. Which is all judged by ASA.
The advert is suitable for anyone, as its not aimed at anyone specifically. Their are no inappropriate scenes in the advert, its just a showcase of the phone's capabilities and how the presenter is describing and explaining the phone as a whole. Which is all judged by ASA.
h) method
The method used to carry out the campaign of the advert is through informational advertising. This is because the advert for the iPhone 11 pro is showcasing the new additions to the phone and why it is better than the previous iPhone's and all other phones out there. Another method used for the advert is through billboard's, on buses and bus stop posters and through social media advertising (twitter, instagram, snapchat, etc)
Merit Task
A) Both audio-visual and print advertisement use the same logo, which is the apple logo. Which helps people understand that its the same product whenever they see the campaign. The print advertisement usually includes the new to be released phone showcasing two different angles and the apple logo underneath, so that it sticks into your head and you know its made from apple. For example 'Introducing iPhone 11' with the apple logo right underneath. The layout for the print is always the same size, colour and text, which helps encourage their target audience to be persuaded into buying the product or taking a deeper look into what they are seeing. This overall print is effective due to the simplicity, because more people will find that its not complicated to understand, but also it means that their isn't too much to give away, even after it looks professional. However, the audio-visual gives a more into depth idea, in comparison to the print advertisement. The audio-visual shows a montage of the product, a description voice over and the review of the product, which as a whole is better.
B & C) 'Introducing iPhone'. The apple iPhone adverts contain the same ending and a similar beginning. The narrative of the ad campaign is always very similar, the intro has a quick 30 seconds - 1 minute montage of the new product (phone in this case). Then the audio-visual shows the phone being used, with multiple people using any new additions to the phone and why its the better product to get. It also ends with the same words of 'Introducing iPhone....' in this case its 'Introducing iPhone 11 Pro'. This makes the ad campaign look professional and well made, due to the clean looking product and the narrative of the advert, making it encouraging to buy the phone. The colour of the product is most likely the same every time: Black, Grey, White, etc. The print-advertisement gives people an impression of what they are getting before watching the advert, but also people may see the print-advertisements after the audio-visual and understand it. Therefore, neither reinforce each-other as they can both give a similar impression of the product. But, overall I prefer the the audio-visual advertisement because it keeps me engaged and its more appealing than the print version, as it explains more about the phone (the product) itself.
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